The eCommerce industry is growing rapidly. Statistics show that the industry’s revenue continues to rise year after year. Automation is an integral part of that. If eCommerce automation sounds good to you, you’re on the right page. Let’s dive deeper to find more.
If you’re not familiar with eCommerce process automation, let’s break it down — online stores use advanced software to break down repetitive and manual tasks and turn them into automated processes. This includes many departments and leaves your employees to deal with more important things, like customer satisfaction.
So, let’s see how you can automate your eCommerce business.
Customers are the most important part of any business. And increasing your profits is your goal. Moreover, one cannot happen without the other. Utilising some simple automation processes to track repeat customers is not difficult. As a result, you can reward them for their loyalty by offering rewards, discounts, VIP programmes, and similar. In return, you will keep your profits rising.
Recognising your weaknesses as a business can immensely help your growth. And only honest feedback can get you there. Ask your customers for feedback after each purchase to collect data that will aid you in improving your services.
Email marketing is one of the most effective campaigns that will help you generate more sales. Add your customers to a dedicated email list to do that. You can go one step further and create specific email lists targeting customers interested in one product type.
If you want a deeper understanding of your customers, you can segment them based on their buying behaviour. Divide them through demographics, like age, gender, location, and similar. This will help you stay on top of their individual needs.
Don’t let negative reviews slip through the cracks. It is vital to stay on top of negative reviews, especially the 1-stars, and answer them to get a deeper knowledge of what went wrong. Doing this lets your customers know that you care about solving problems.
Not surprisingly, e commerce development is directly connected with the rise of social media. And you should know how to utilise that. More than 50% of customers find out about specific products through social media, so make sure you automate your social media posts and keep them up to date with the latest developments.
After a customer makes one purchase, you shouldn’t forget them. Use automation to your advantage and send automated emails or messages to customers to remind them to purchase the item again. Make sure you don’t do it too soon so as not to discourage them.
Interestingly, more than 70% of customers who add products to their cart do not proceed with their purchase. You might increase sales if you set automated reminders that will jog your customers’ memory about the products in their carts.
Losing money or customers due to shipping label mistakes is unnecessary. You shouldn't lose anything if the address has not been written well or an employee put down an order incorrectly. Simply automate printing on shipping labels to avoid such mistakes.
When operating a business that depends on sales calls, you must ensure your salespeople are tracking potential clients. This helps your business stay professional by keeping up with prospects, and eCommerce process automation does that.
A salesperson may need to contact a prospect numerous times before turning them into a customer. Once a deal goes through, your employee should change their next step and follow up with a new offer. So, it’s crucial to know who to call and what to say next.
Entering new prospects into a call sheet is exceptionally tedious and repetitive work. So, why should you delegate it to your employees? Let them focus on more important things and allow automation processes to take care of mundane tasks.
Inventory is a crucial part of the process. And keeping proper control of inventory management is necessary to avoid understocking. Stock management can help keep track of such issues and send notifications informing you of any inventory management problems.
Once your stock starts running low, you need to get in touch with vendors and order more. What if we told you that making regular phone calls to vendors is a thing of the past? Let advanced eCommerce automation processes take care of your orders and always have ready-to-go storage.
Adding suppliers to your list or changing vendors can be time-consuming and tiresome. That’s why you should create an onboarding system that will take care of things instead of you. They will stay up to speed, and you will have time to dedicate to other things.